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🈹 emoji 🈹: Japanese “discount” button 🈹
The emoji guide

🈹 emoji 🈹

The 🈹 emoji, officially the Japanese “discount” button, is a square badge with the kanji 割 (wari), meaning discount or divide. Use it to talk about sales, special offers and money off.

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Meaning

What the 🈹 emoji means

The 🈹 emoji represents the Japanese discount button, a square symbol with pink or red borders and the kanji 割 (wari) in the centre. In Japan, it is used on shop signs, adverts and coupons to indicate a price reduction or special offer. The character 割 alone means “divide” or “split”, but in retail contexts it commonly means “discount”. Outside Japan, the emoji carries the same idea of a bargain or money off when used online.

If you are talking about a sale, a discount code or a reduced price, this emoji works as a quick visual shorthand. It pairs naturally with money emoji or shopping bags emoji in messages about savings.

IN A MESSAGEThat sushi place has a lunch set 20% off today 🈹
Usage

How people use 🈹

In everyday chat, 🈹 appears when someone wants to highlight a good deal. It often accompanies a percentage off, a voucher or a limited-time promotion. For example, a friend might send “The sofa I wanted is 30% off today 🈹” to share a bargain. Because the symbol is specific to Japanese retail culture, it is most common among people familiar with that context, but it also appears in global online shopping communities.

  • Sharing a discount code or voucher
  • Announcing a sale or price drop
  • Reacting to something being cheaper than expected
  • Marking a promotional offer in social media posts
DEAL SHARINGJust got a 15% off code for that jacket 🈹

Compare Japanese “discount” button with similar emoji

EmojiNameNotes
Japanese “discount” buttonU+1F239Marks sales, discounts and price reductions in Japan.
FREE buttonU+1F193Indicates something is free of charge.
COOL buttonU+1F192Expresses approval or that something is fashionable.
informationU+2139 U+FE0FPoints to details, help or further reading.
input latin lettersU+1F524Symbol for switching to alphabet input.
input numbersU+1F522Symbol for switching to number input.
Comparison

Similar button emoji

The 🈹 emoji belongs to a family of square button symbols that originated in Japan. While many of them carry specific meanings, others are Latin alphabet buttons used for broader purposes. The bargain button emoji is a close relative, though it represents a bargain or gain rather than a discount specifically. Other Japanese buttons include Japanese “congratulations” button and Japanese “secret” button.

In contrast, emoji like the FREE button and the COOL button use English words and have no connection to Japanese kanji. Knowing the difference helps you choose the right symbol when discussing deals, approvals or freebies.

Typing

How to type or copy 🈹

On most devices, you can also open the emoji picker and search for “discount” or “割” to find it. On Windows, press Win + . (period) to open the picker, then type “discount”. On iPhone and Android, use the emoji keyboard and browse the Symbols category or search in the emoji search bar. For more general help, see emoji keyboard shortcuts.

Because it is part of Unicode, the emoji works across platforms, but the exact design may vary slightly. Some devices show it as a red square, others as a pink or orange square, always with the white kanji 割 in the centre. No matter the platform, the meaning stays the same.

Design

Design and appearance across platforms

The 🈹 emoji is a rounded square with a solid colour background and the kanji 割 in white. The background colour can vary: Apple uses a red gradient, Google uses a flat red, Samsung uses a deeper crimson, and Twitter uses a bright red. These differences are purely visual; the shape and symbol are consistent, so the emoji is always recognisable as the discount button.

Historically, the symbol comes from Japanese signage where a red circle or square with 割 indicates a reduced price. The emoji adopted that design and made it available for digital communication. It is often grouped with other alphanumeric buttons in the emoji keyboard, such as FREE and OK.

Questions people ask

What does 🈹 mean?

It is the Japanese “discount” button, used to signal a sale, price reduction or special offer. The kanji 割 (wari) means discount or divide.

Where is 🈹 used?

Primarily in Japan on shop signs, adverts and coupons. Online, people use it when sharing deals or discount codes.

Can I use 🈹 outside Japan?

Yes, but it may not be widely recognised. It works best in contexts where the audience knows Japanese retail symbols or when talking about Japanese shopping culture.

What is the difference between 🈹 and 🆓?

🈹 means a discount or price reduction, while 🆓 (FREE button) means something is free of charge. They represent different concepts.

How do I type 🈹 on my phone?

Open the emoji keyboard, go to the Symbols section or use the search bar to type “discount” or “割”.

About this guide

Written and maintained by the Emoji Directory editorial team, without ads or sponsorship. Meanings describe how the emoji is commonly used in public posts and messages, not an official definition. Names, code points, versions, keywords and translations come from the Unicode Emoji 18.0 and CLDR data; shortcodes from the gemoji project. Last reviewed . Spotted a mistake or a new usage? Tell us, or read how the directory is made.

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